Premium Choice is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Premium Choice website and governs data collection and usage. By using the Premium Choice website, you consent to the data practices described in this statement.


Premium Choice collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Premium Choice also collects anonymous demographic information, which is not unique to you, such as your post code, age and gender.

There is also information about your computer hardware and software that is automatically collected by Premium Choice. This information can include your IP address, browser type, domain names, access times and referring website addresses. This information is used by Premium Choice for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Premium Choice website.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Premium Choice public message boards, this information may be collected and used by others. NB – Premium Choice does not read any of your private online communications.

Premium Choice encourages you to review the privacy statements of websites you choose to link to from Premium Choice so that you can understand how those websites collect, use and share your information. Premium Choice is not responsible for the privacy statements or other content on websites outside of the Premium Choice and Premium Choice family of websites.


Premium Choice collects and uses your personal information to operate the Premium Choice website and deliver the services you have requested. Premium Choice also uses your personally identifiable information to inform you of other products or services available from Premium Choice and its affiliates. Premium Choice may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Premium Choice may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. Premium Choice may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries.

Premium Choice keeps track of the websites and pages our customers visit within Premium Choice, in order to determine which Premium Choice services are the most popular. This data is used to deliver customised content and advertising within Premium Choice to customers whose behaviour indicates that they are interested in a particular subject area.

Premium Choice websites will disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on Premium Choice or the site (b) protect and defend the rights or property of Premium Choice and, (c) act under exigent circumstances to protect the personal safety of users of Premium Choice or the public.


The Premium Choice website uses “cookies” to enable you to work with us online. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

The Premium Choice website does not store any cookies on your system after you close your browser. It does use ‘session’ cookies whilst interacting with you. Premium Choice does not sell any of your browsing data to other organisations.  Only cookies which are essential for the web session to function smoothly are used.  If you go on torequest a quote, then your data is stored on our servers so that it can be quickly brought back to you, but that is subsequently accessed through a user ID and password.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Premium Choice services or web sites when you visit.


Premium Choice Insurance secures your personal information from unauthorized access, use or disclosure. Premium Choice Insurance secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.


Premium Choice will occasionally update this Statement of Privacy to reflect company and customer feedback. Premium Choice encourages you to periodically review this Statement to be informed of how Premium Choice is protecting your information.


Premium Choice welcomes your comments regarding this Statement of Privacy. If you believe that Premium Choice has not adhered to this Statement, please contact Premium Choice at compliance@premiumchoice.co.uk or write to us at Premium Choice Insurance Ltd, Pendeford House, Pendeford Business Park, Overstrand, Wolverhampton WV9 5AP. We will use commercially reasonable efforts to promptly determine and remedy the problem.


Our Website is not intended or designed to attract children under the age of 18 years old. We do not knowingly collect personally identifiable data from children under the age of 18 years old. If you are under the age of 18 years and would like to ask a question or use this site in any way which requires you to provide your personal information, please get your parent or guardian to use the site on your behalf. This shows our commitment to protect the privacy of children by making reasonable effort to ensure that a parent has authorised the collection of the child’s personal data.


This privacy policy only covers our Website. Any other websites which may be linked to our Website are subject to their own privacy policy, which may differ from ours. Please check their respective websites for their own privacy policies.

Our Website does not enable our visitors to communicate with other visitors or post information to be accessed by others