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About Premium Choice

Premium Choice is a motor insurance broker based in Wolverhampton. We offer insurance products for young motorists, those with convictions or with poor claims history, vans, alongside a range of other niche market areas. 

Who we are 

We are an insurance specialist with a niche approach combining cutting edge technology which allows clients to be treated as individuals, not just numbers.

Back in August 1999, with over 50 years’ worth of insurance experience between them, entrepreneurs Mark Woods and Richard Dornan worked tirelessly with insurers to deliver competitively priced insurance for the niche market.

Their objective back then is what we endeavour to deliver today – to provide car, van and bike enthusiasts a genuine choice of quality and affordable motor insurance, backed up by first-class customer service at all times.

Over 1 million insurance policies sold
We've raised more than £40,000 for charities
Celebrating 22 years in insurance

Experience matters

23 years later, Premium Choice is still as dynamic and has enjoyed continued success in the increasingly competitive specialist motor insurance market.

Our approach is simple to continue providing high quality insurance products at affordable prices, backed by a first class service.

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Our specialist teams

When buying car insurance, we believe you – the driver – should have an insurance policy that is tailored to your requirements. You shouldn’t have to fit into the average driver profile, nor should you have to pay an exceptionally high premium or even risk being refused cover.

Young drivers, convicted drivers and those who own specialist vehicles experience difficulties in finding suitable cover all the time, and that’s why we entered the market. We understand the needs of drivers and have been doing so for over 23 years. Today, we’ve further extended our market reach by providing our insurance services to motorbike enthusiasts and tradesmen too.

Our partners

As a leading independent insurance broker, we work with over 20 of the top insurers in the industry to get you the best price on your premiums.

We’ve been established for over 23 years, and in that time we have sold more than 1 million policies – thanks in part to our valued partners.

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