We’re an insurance broker with a difference; our approach in combining cutting edge technology with a personal touch allows clients to be treated as individuals, not just numbers.

As a leading independent insurance broker, we work with over 20 of the top insurers in the industry to compare prices so that we can give you our most competitive premiums. We believe that you, the driver should have an insurance policy tailored to your requirements. You shouldn’t have to fit into the average driver profile, nor should you have to pay above the odds for a premium or even risk being refused cover because of your driving history.

Our highly skilled underwriters check each and every proposal, ensuring we provide the most accurate pricing for the cover required. This is possible because, we negotiate terms with our panel of 20 leading insurance companies, to ensure the most competitive premiums are on offer at all times.

Since opening our doors for business back in 1999 we have grown from strength to strength. 14 years on, Premium Choice is still as dynamic and has enjoyed continued success in the increasingly competitive specialist motor insurance market.

We’ve been established for over 14 years, and have sold over 1 million policies

The continued growth of the  business saw us relocate to one of the most prominent and accessible sites in the country, the architectural icon that is ‘The Fort Dunlop’ in the heart of Birmingham.

Today we are a company of over 230 staff but we are still passionate about being a unique and leading broker not just a call centre. Our approach is simple, to continue providing high quality insurance products at affordable prices, backed by a first class service.

Whether you are a young driver, provisional driver, have an adverse driving history with motoring convictions or drive a high performance car, we have specialist rates for you.

Our customer base is made up of healthcare professionals including nurses and doctors so you can rest assured that you are speaking to the experts.

We care because you care…


Why not become a Premium Choice Insurance customer?