Supporting the Association of Air Ambulances


Premium Choice is proud to be supporting the AAA with a £10 donation for each policy sold 


When you take out a policy through Premium Choice, £10 will be donated to the Association of Air Ambulances. There's no extra cost to you!

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We've worked hard to offer you a competitive price on your car insurance because we know it's an essential not a luxury, but at the same time, you can be making a real difference by helping to fund this life saving association.

Premium Choice Director, Richard Dornan has had first hand experience of their vital work:

"My young son was on a school trip and was involved in an accident in a remote location, inaccessible by road. He suffered a severe injury to his arm and was in a terrible state. The Air Ambulance was on the scene within minutes and without them, I cannot imagine how he would have got the urgent medical attention he needed. I am in deep admiration of the tireless work they do."

Premium Choice insurance client, Leigh Evans, has also had first hand experience of the AAA's excellent work:


"During an aerobatic manouevre the engine in our biplane seized and we were forced to make an emergency landing which resulted in the aircraft being written off.  On the descent, an air ambulance picked up our Mayday call and they were on the scene within minutes.  20 minutes later I was strapped to the outside of the AAA's helicopter and being flown to hospital.  There's no doubt that the prompt and efficient service from the crew was key in my full recovery from the accident and I can't praise them highly enough."

Peter Aldrick, Chairman of the Association of Air Ambulances, said:-

"We are so grateful for the support offered by this partnership with Premium Choice. It costs approximately £1million per year to run one of our 30 helicopters. The difference you are making just by buying your car insurance could mean the difference between life and death to thousands of people every year."


Here are a selection of regional air ambulance charities Premium Choice will be supporting through the AAA


CornwallDevonDerbyshireDorsetEast AnglianEssexGreat WesternHampshireHertfordshireKentLondonLincolnshire NottinghamshireMidlandsNorth WestSurreySussexThames ValleyWarwickWalesWiltshireYorkshire

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