We are an insurance specialist with a niche approach combining cutting edge technology which allows clients to be treated as individuals, not just numbers.

Back in August 1999, with over 50 years’ worth of insurance experience between them, entrepreneurs Mark Woods and Richard Dornan worked tirelessly with insurers to deliver competitively priced insurance for the niche market.

Their objective back then is what we endeavor to deliver today – to provide car, van and bike enthusiasts a genuine choice of quality and affordable motor insurance, backed up by first-class customer service at all times.

18 years later, Premium Choice is still as dynamic and has enjoyed continued success in the increasingly competitive specialist motor insurance market.

Now we are a company of over 200 staff but we are still passionate about being unique and a leading broker not just a call centre.

Our approach is simple to continue providing high quality insurance products at affordable prices, backed by a first class service.


  • Our Specialist Teams

    The Premium Choice pit crew, if you will. Making sure you always end up in pole position with a policy that's tailored to your specific requirements.

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  • Our Customers

    Each year more and more drivers turn to Premium Choice. Why? Because we offer a genuine choice of quality, affordable insurance.

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  • Our Partners

    Of course, we couldn't offer the impressive range and quality of policies we do without the help of our partners.

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