About Us

Premium Choice is a young, dynamic company that has enjoyed continued success in the increasingly competitive specialist motor insurance market.

We were established in Birmingham in August 1999 by Richard Dornan and Mark Woods, two highly experienced Directors with over 50 years motor insurance experience between them.

Their object was to provide customers in specialist areas with a genuine choice of quality, affordable motor insurance, backed up by first class customer service at all times.

The continued growth and success of Premium Choice proves that this objective hasn’t only been met, it has been exceeded in impressive fashion, resulting in a move to Fort Dunlop in 2008 to accommodate the ever increasing Premium Choice team.

Specialist areas

We appreciate that not everyone can fit into the ‘average’ driver profiles set up by many of the well known insurance companies, banks, supermarkets etc. If you don’t, you may well have to pay exceptionally high premiums or perhaps even be refused cover.

Young drivers, convicted drivers and drivers of modified or performance vehicles can all experience difficulties finding suitable motor insurance.

Female drivers, motor biker riders and tradesman are other groups that benefit from having a specialist company such as Premium Choice look after their insurance needs.

We offer specialist cover at cost effective premiums, having negotiated a series of excellent terms with our panel of leading UK insurance companies. Each proposal is personally checked by our highly skilled and experienced underwriters to ensure that it is the best possible quotation for you.

Our customers

Premium Choice would be nowhere without our customers so we naturally value them very highly.

Providing first class customer service is an area we take very seriously. We listen to what our customers say and act on their feedback whenever possible.

These values combined with our excellent, cost effective products have brought us a very impressive 70% policy holder retention rate, so it would appear that a large majority of our customers value us as much as we value them.